Ownership & control
Move to an accessible Squarespace platform with client administrative access and practical training.
Where beauty meets purpose.
PROPOSAL VERSION 1.2Prepared for Samantha Lesowski
Verum Innovations
Squarespace Migration & Website Redesign
Lesia Design & Digital Inc.
8809 Sunflower Place, Coldstream, BC, V1B 2G2
September 14, 2026
Samantha Lesowski
Verum Innovations
marketing@veruminnovations.com
8809 Sunflower Place, Coldstream, BC, V1B 2G2
September 14, 2026
Samantha Lesowski
Verum Innovations
marketing@veruminnovations.com
Dear Samantha,
Thank you for taking the time to meet with me and share your plans for Verum Innovations. Your website should reflect the care, practical problem-solving and craftsmanship your team brings to every project—and give you the control to keep that story current.
Our proposal addresses the access and enquiry problems you described while building a stronger foundation for growth. We will move your website to Squarespace, create dependable consultation pathways, and organise your services around the work you most want to attract: renovations, outdoor living and Lumon glass enclosures.
The completed website will include up to 20 agreed pages, using your existing brand, your copywriter’s initial content and your project photography. Our team will guide the structure, refine the content for search and clarity, and create a clean, responsive experience for homeowners and professional referral partners.
The complete project is offered at a fixed price of $6,500 CAD before GST and will be prepared for one coordinated launch. This approach protects the continuity of the existing website and gives the migration, redirects, content structure and search strategy the attention they require.
Our websites are easy to manage, user-focused, and always grounded in purpose. The following sections explain the work, responsibilities and investment in detail. We would be pleased to help Verum move forward with confidence.
Sincerely,Lesia PayneOwner & UX Director
A website your team controls.
Built for the work you want.
Verum’s transition from Pleasant Valley Services calls for a clearer presentation of its renovation expertise and growing outdoor-living offer. The website will emphasise trust, quality, craftsmanship, integrity and community.
Our strategy will serve homeowners first, with clear information for realtors, interior designers and property professionals. Local visibility will focus on Lake Country to Salmon Arm and the surrounding communities, with Kelowna and West Kelowna emphasis for Lumon.
Consultation enquiries
Create clear calls to action and tested contact and consultation forms that reach the right inbox.
Focused growth
Strengthen renovation, outdoor-living and Lumon content with local SEO and a useful service-page structure.
About Lesia Design & Digital
Proven experience. Personal attention.
Since 2006, we have helped more than 800 clients create stronger connections with their audiences through insight-driven user experience design. Over 250 of those projects have been built on Squarespace.
Our small, senior team combines UX strategy, graphic design, copywriting, organic search and technical expertise. Clients work directly with the people doing the work, creating a responsive partnership grounded in clarity, care and accountability.
20years in business800+client partnerships250+Squarespace projects
Squarespace Circle Platinum Partner
Lesia is among fewer than 0.5% of Squarespace developers to achieve Platinum Partner status, recognizing exceptional platform experience and contribution.
Professional Business of the Year
Winner at the Greater Vernon Chamber of Commerce 40th Annual Business Excellence Awards.
Squarespace Marketplace Expert
Selected for Squarespace's professional marketplace based on demonstrated experience and quality.
Senior expertise, thoughtfully assembled.
Every engagement is supported by specialists who understand how strategy, design, content and technology work together. You will always know who is doing the work and why.
Coldstream, BC
Lesia Payne, B.Sc.
Owner & UX DirectorLesia has been designing and coding digital experiences since the 1990s. She holds a Bachelor of Science in Interaction Design from Simon Fraser University and has worked with organizations including TELUS, Hotwire and Electronic Arts. Since founding Lesia Design & Digital in 2006, she has built the company around strategic thinking, thoughtful design and personal, one-to-one client attention.
Saskatoon, SK
Natasha Matthews, M.A., CST
SEO Expert & CopywriterNatasha brings more than a decade of experience in data-driven SEO and conversion-focused copywriting. Her background in software development gives her a technical edge in search strategy, content structure and sustainable organic growth, helping clients connect with the right audiences through clear, useful content.
Squamish, BC
Madeleine Loewen
Squarespace Expert & Graphic DesignerMadeleine joined Lesia Design & Digital in 2020. A Dean's Honour List graduate in Industrial Design from Carleton University, she combines design sensitivity, project management and hands-on Squarespace expertise to create polished, practical digital experiences.
Relevant experience
Work that makes complex information feel clear.
We have extensive experience helping local businesses strengthen their online presence, attract the right customers and grow through clear strategy, thoughtful design and search-focused content. Select a project to see the challenge, approach and result.
Google reviews
Trusted by the people we serve.
Read all 70+ Google reviews ↗Business goals guide every page.
We begin with your priorities and a clear page plan. Keyword research informs the information architecture, while collaborative Figma planning and a concise visual UI kit establish direction. Basecamp brings copy, feedback and approvals together, with your copywriter and our specialists working from the same plan.
01DiscoverGoals, access and content
02DefineKeywords and page structure
03DesignBrand, content and build
04DeliverTest, launch and train
One coordinated website launchUp to 20 pages.
Up to 20 pages.
A clear path to launch.
The complete website will include up to 20 agreed pages, planned, designed and prepared together for one coordinated launch. This protects established search visibility and gives redirects, navigation and content relationships the attention they require.
01Complete website migration & redesign+
Plan and build up to 20 agreed pages around renovations, outdoor living, Lumon and supporting services. The final inventory may include service pages, galleries, case studies, articles, location pages, About and Contact/Consultation.
02Search continuity & coordinated launch+
Audit existing URLs and visibility, preserve valuable content, prepare agreed redirects, complete the full navigation and launch the website as one connected experience. Three months of SEO and AIO monitoring begins after launch.
03Content, enquiries & client control+
Refine client-supplied copy, establish the design system, implement galleries and blog structure, configure dependable consultation pathways, and provide training and administrative access for ongoing updates.
04Continuity if the existing site goes offline+
Prioritise an approved contact and consultation page on the new platform if needed. Redirecting traffic requires control of the domain and DNS. We will preserve existing email-related settings and cannot guarantee recovery of inaccessible proprietary systems or files.
Client responsibilitiesClear inputs.
Clear inputs.
Collaborative delivery.
Samantha will coordinate consolidated feedback and approvals from Verum’s decision-makers. We will agree practical review dates at kickoff.
- 01Domain/DNS access, available existing-site access and relevant Google accounts
- 02Existing logo and brand assets, usable project photographs and permission to use them
- 03Initial page copy from Verum’s copywriter and accurate service details
- 04Approved consultation fields, recipient inbox and test-submission confirmation
- 05An agreed page inventory and consolidated content/design feedback
- 06Timely approvals and direct payment of platform and third-party subscriptions
Project timingPlan the launch
Plan the launch
around readiness.
A website of this scale can typically be completed within 2–3 months of the project start date, depending on client availability and holidays. The exact timing is typically more dependent on the speed of client feedback, content readiness and internal scheduling considerations than it is on our workload.
Lesia Design & Digital Inc. is a boutique firm that only takes on what we can handle with great care and attention. Some parts of the project may extend or shorten by a few weeks depending on how smoothly reviews and content delivery go. We will remain flexible and adjust the schedule as needed. The full site will be prepared for one coordinated launch, followed by three months of SEO and AIO monitoring and reporting.
Fixed-price project estimate
This estimate reflects our current understanding of the project. Changes to the approved scope will be estimated separately and approved by the client before work proceeds.
Detailed fixed-price estimate
Complete Website Project
Project total$6,500CAD, before GST
Squarespace migration, redesign, SEO and AIO strategy, content implementation and one coordinated launch for up to 20 agreed pages.
Project Management, Planning & Information Architecture
Ongoing coordination, communication and management of SEO, content and implementation across all contributors. Includes discovery, page-inventory confirmation, navigation planning, scheduling, feedback management and launch preparation.
Visual UI Kit / Palette — Existing Brand
Create a concise web design system based on Verum's existing brand, including typography, colours, buttons, spacing and image direction for an honest, clean and innovative presentation.
Squarespace Migration, Design & Development — Up to 20 Pages
Set up and configure Squarespace 7.1; design and build up to 20 agreed pages; migrate approved accessible content; implement responsive layouts, navigation, footer, service pages, galleries, blog structure, supplied imagery and internal links; connect the domain while preserving email-related DNS settings.
SEO & AI Visibility Package — Full Strategy
Comprehensive keyword research, metadata optimization, heading structure, local SEO targeting and AI visibility enhancements. Includes a keyword-to-page plan, internal-linking strategy, redirect planning to protect established search visibility, and three months of post-launch monitoring and reporting.
SEO Copy Editing & Content Expansion — Up to 20 Pages
Professional SEO-focused copy editing, suggestions and expansion of core service pages based on the keyword strategy. Improve content structure, service explanations, calls to action and conversion-focused messaging using Verum's copywriter's initial drafts.
AI-Optimized Q&A, FAQs & Schema Markup
Create useful, page-specific question-and-answer and FAQ content across the agreed website pages to strengthen AI optimization and answer the questions prospective clients are most likely to ask. Implement appropriate FAQ and service schema markup where supported.
Consultation Forms & Lead Generation Setup
Set up one consultation form and one simple contact form, agreed enquiry fields, email routing, confirmation messages and strategic calls to action. Test submissions to confirm dependable delivery.
Quality Assurance, Coordinated Launch & Training
Cross-browser and mobile testing, accessibility-conscious review, performance and metadata checks, link and form testing, redirect checks, domain launch, one 60–90-minute client training session, a recording or concise editing notes, and confirmation of client ownership and administrative access.
Subtotal $6,500
GST at 5% $325
Including GST $6,825
One complete project.
One coordinated launch.
Complete Squarespace website
$6,500CAD before GST
- Project fee
- $6,500
- GST at 5%
- $325
- Total including GST
- $6,825
Deposit
A 50% deposit of $3,250 plus GST is required before work begins.
Remaining balance
The remaining balance is due according to the Agreement for Creative Services.
Total allowance
Includes the agreed service, gallery, blog and supporting pages. Additional pages or material scope changes require a separate approved estimate.
Prices are in Canadian dollars before GST unless stated otherwise. Squarespace, domain, premium assets, fonts and third-party subscriptions are paid directly by the client unless expressly included. Any applicable Squarespace partner discount will be confirmed at subscription purchase.
Scope boundaries
Built on your brand, copy and photography.
The content allowance covers professional editing and minor writing using your copywriter’s initial drafts. The fixed fee includes one consultation form and one simple contact form, with tested email delivery.
Separately scoped if required
- Logo design, rebranding or a new photography shoot
- Full original copywriting for 20 pages
- Pages or posts beyond the agreed allowance; unlimited archive migration
- Ecommerce, paid memberships, custom databases or bespoke integrations
- Recovery of inaccessible proprietary systems or files
- Paid advertising, ongoing SEO beyond the included three-month monitoring period, or a formal accessibility audit
Noticeable SEO & AIO increase within one year—or your money back.*
*This guarantee applies when Verum implements and maintains all content, information-architecture and related optimization recommendations provided by Lesia Design & Digital, supplies required access and content, and avoids changes that materially undermine the agreed strategy. Measurement terms and the refundable SEO/AIO portion will be documented in the Agreement for Creative Services.
A clear plan for Verum’s next chapter.
Review the scope and estimate, then finalise the Agreement for Creative Services and kickoff schedule. We look forward to creating a website that reflects your work and helps the right clients find you.